Privacy Policy

Rooted In Care, Inc. Website Privacy Policy

Last Updated: June 11, 2025

This privacy notice for Rooted In Care, Inc. (doing business as Rooted In Care) (“we,” “us,” or “our“), describes how and why we might collect, store, use, and/or share (“process“) your information when you use our services (“Services“), such as when you:

  • Visit our website at https://rootedincare.com, or any website of ours that links to this privacy notice.
  • Engage with us in other related ways, including any sales, marketing, or events.

A Note About Your Health Information: This Privacy Policy applies to information collected through your general use of our website and marketing activities. It does not apply to Protected Health Information (PHI) that we collect from you as a patient. Patient data is governed by our federally-mandated HIPAA Notice of Privacy Practices.

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at careteam@rootedincare.com.

SUMMARY OF KEY POINTS

This summary provides key points from our privacy notice, but you can find out more details about any of these topics by using the table of contents below.

  1. WHAT PERSONAL INFORMATION DO WE PROCESS? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
  2. DO WE PROCESS ANY SENSITIVE PERSONAL INFORMATION? We do not intentionally collect sensitive personal information, such as social security numbers or genetic data. Any health information you voluntarily submit through non-secure channels on our website is handled according to this policy, but we urge you to use secure patient channels for all health-related communication.
  3. DO WE RECEIVE ANY INFORMATION FROM THIRD PARTIES? We may receive information from public databases, marketing partners, and other outside sources to enhance our records and marketing efforts.
  4. HOW DO WE PROCESS YOUR INFORMATION? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with the law. We only process your information when we have a valid legal reason to do so.
  5. IN WHAT SITUATIONS AND WITH WHICH TYPES OF PARTIES DO WE SHARE PERSONAL INFORMATION? We may share information in specific situations and with specific categories of third parties, such as service providers who perform functions on our behalf.
  6. HOW DO WE KEEP YOUR INFORMATION SAFE? We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.
  7. WHAT ARE YOUR PRIVACY RIGHTS? Depending on where you are located, you may have certain rights regarding your personal information, such as the right to access, correct, or delete your data.
  8. HOW DO YOU EXERCISE YOUR RIGHTS? The easiest way to exercise your rights is by contacting us at careteam@rootedincare.com. We will consider and act upon any request in accordance with applicable data protection laws.

TABLE OF CONTENTS

  1. WHAT INFORMATION DO WE COLLECT?
  2. HOW DO WE PROCESS YOUR INFORMATION?
  3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
  4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
  5. HOW LONG DO WE KEEP YOUR INFORMATION?
  6. HOW DO WE KEEP YOUR INFORMATION SAFE?
  7. DO WE COLLECT INFORMATION FROM MINORS?
  8. WHAT ARE YOUR PRIVACY RIGHTS?
  9. CONTROLS FOR DO-NOT-TRACK FEATURES
  10. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
  11. DO WE MAKE UPDATES TO THIS NOTICE?
  12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
  1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us. This may include: names, phone numbers, email addresses, and mailing addresses.

Information automatically collected We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

  1. HOW DO WE PROCESS YOUR INFORMATION?

We process your information to:

  • Respond to your inquiries and provide you with information you have requested.
  • Send you marketing and promotional communications, which you can opt-out of at any time.
  • Administer and protect our Services, including for troubleshooting, data analysis, and fraud prevention.
  • Comply with our legal obligations.
  1. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may share your information with the following categories of third parties:

  • Service Providers: We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work (e.g., website hosting, data analysis, email delivery, marketing assistance).
  • As Required by Law: We may disclose your information where we are legally required to do so in order to comply with applicable law, a governmental request, a judicial proceeding, court order, or legal process.
  1. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. By using Rooted In Care’s website, you consent to the use of cookies in accordance with Rooted In Care’s privacy policy. Most of the modern-day interactive web sites use cookies to enable us to retrieve user details for each visit. Cookies are used in some areas of our site to enable the functionality of this area and ease of use for those people visiting. Some of our affiliate / advertising partners may also use cookies.

  1. HOW LONG DO WE KEEP YOUR INFORMATION?

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

  1. HOW DO WE KEEP YOUR INFORMATION SAFE?

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. Transmission of personal information to and from our Services is at your own risk.

  1. DO WE COLLECT INFORMATION FROM MINORS?

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18. If we learn that personal information from users less than 18 years of age has been collected, we will take reasonable measures to promptly delete such data from our records.

  1. WHAT ARE YOUR PRIVACY RIGHTS?

You may have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; and (iii) to object to or restrict the processing of your personal information. To make such a request, please use the contact details provided below.

  1. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online Browse activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

  1. DO WE MAKE UPDATES TO THIS NOTICE?

We may update this privacy notice from time to time. The updated version will be indicated by a revised “Last Updated” date and will be effective as soon as it is accessible. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

  1. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at careteam@rootedincare.com.